August 18, 2010

Building on successful Dynamic Promotions platform, leading prepaid provider gives retailers the ability to offer SKU and manufacturer based gift and promotional cards

August 18, 2010 - Louisville, KY - Ceridian Stored Value Solutions (SVS), a leading gift card, promotion, and loyalty provider, is bringing precision marketing and payment controls to retailers through the use of SKU based decisioning.

In 2008, SVS delivered a market leading stored value promotions platform to its retail clients. With new, patent-pending SKU based technology, SVS is extending this platform to include category, manufacturer, and product level spending controls.

"By integrating our best-in-class promotional system with an additional SKU based rules engine, we are allowing our retail customers to target select categories or specific products," said Rick Fletcher, vice president of Marketing at SVS. "This capability allows merchants to continue running promotions while improving margins."

"Stored value based promotions have been highly profitable for our clients," said Fletcher. "Providing SKU level decisioning gives retailers and manufacturers the ability to solve for a whole new level of promotional and payment control needs."

"Consumers buy experiences," said Jimmy Polk, director of Business Development for SVS. "With our product innovation, we can allow retailers to sell a card that is good for complimentary products, creating an experience for their customers."

About Ceridian Stored Value Solutions
Ceridian Stored Value Solutions is the world's premier provider of custom gift card solutions, serving marquee household brands from a variety of industries around the world. As a leading prepaid service provider, Ceridian Stored Value Solutions manages more than five hundred million card products and processes over one billion transactions annually. Ceridian Stored Value Solutions is headquartered in Louisville, Kentucky with offices in Europe and Asia. Ceridian Stored Value Solutions is owned by Minneapolis-based Ceridian Corporation. www.ceridianstoredvalue.com

Media Contact:
Jenny Parris
Marketing and Communications
502.394.1554, jparris@storedvalue.com